The joint operating agreement between Brody School of Medicine at East Carolina University and Vidant Health is now officially underway, allowing organizations to create ECU Health and work together to improve the delivery of health care to 1, 4 million residents of eastern North Carolina.
Under the joint operating agreement, Brody School of Medicine and Vidant Health will remain separate legal entities, but will integrate under a new common brand known as ECU Health.
The ECU Health logo will be revealed in the spring and the rebranding process for most Vidant entities and ECU Physicians firms will begin shortly thereafter. The rebranding should take months.
“The New Year marks an important and exciting chapter for healthcare in eastern North Carolina,” said Dr. Michael Waldrum, CEO of Vidant Health and Dean of the Brody School of Medicine. “(The New Year) will be a transformational year for Vidant and Brody as we create ECU Health and position ourselves as the national academic model for rural health care delivery. Together, ECU Health will have profoundly positive impacts on the health and well-being of those we serve. “
The two organizations work together to:
Evaluate and modify existing practices to improve the quality and coordination of care.
Integrate certain management structures and strategic planning efforts.
Develop a shared services plan to support the integrated entity.
Leverage the capacities of each organization to advance the collective infrastructure for research and education.
Coordinate philanthropic initiatives.
The joint operation agreement received board approval in November and became official on Saturday.
The agreement provides a structure that enables the two organizations to more effectively and efficiently address the current issues facing the region – such as health disparities and barriers to delivering care – while better anticipating future ones. health care and education needs.
“The close partnership between Brody and Vidant has created a solid foundation on which to build ECU Health,” said Dr. Jason Higginson, Executive Dean of Brody. “The ability to combine academic excellence with high-quality, state-of-the-art healthcare delivery will increase the care, research and education opportunities available to the people of East Carolina. North. We look forward to continuing to work together and bringing ECU Health to the community later this year. “