In the school franchise model, the franchisor brings his experience, his expertise and his long heritage in the field of education which help the franchisee in the harmonious establishment of the educational system.
Opening a new school is an elaborate logistical and financial undertaking subject to many challenges and uncertainties. The task is even more exhausting for young eduppreneurs who have no prior experience in running educational institutions. Planning the academic structure, obtaining permission, affiliations and hiring qualified professionals requires expertise in the field. Aspiring eduppreneurs can mitigate these challenges by partnering with reputable industry brands and entering into a franchise agreement. The school franchise is a very effective model for starting an educational institution.
Although franchising is not a new concept, in India it has just started gaining momentum. The country is now home to many well-known education brands, which are expanding their presence in Tier 2 and Tier 3 cities by collaborating with budding edupreneurs. The collaboration between franchisor and franchisee also proves beneficial for parents and students seeking a quality education, at the level of world standards. According to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI) titled “Envisioning India 2030”, India will have around 300 million schools by 2030. Looking at the numbers, the franchise model school seems to be an ideal option to provide quality education to future generations. This model offers a win-win option for both parties involved – franchisee, franchisor, parents and students.
How the School Franchise is Beneficial for the Franchisee
In the school franchise model, the franchisor brings his experience, his expertise and his long heritage in the field of education which help the franchisee in the harmonious establishment of the educational system. The franchisors guide the franchisee in the successful start of the school and contribute to its smooth running. The franchisee benefits from 360 degree support from the franchisor which includes:
– Business planning
– Recruitment and training of teachers
– Assistance with CBSE affiliation
– Periodic audit to maintain quality
– Curriculum design and implementation
– Marketing and communication
– IT support
How School Franchising Benefits the Franchisor
Growth and expansion are the goals of any reputable brand. Franchising helps brands grow quickly, especially in Tier 2 and Tier 3 cities, which won’t be possible if the brand chooses to open the school alone. In addition, franchisees also provide help in finding the right space, which can be a task for the brand if they don’t have much idea about the area in question. The franchisor benefits in the following ways:
– Develop brand presence in small towns
– Royalties paid by the partner school
– Greater growth prospect
– Capture a larger market share
– Increased brand awareness
– Cost reduction and risk reduction
Furthermore, the franchisor-franchisee model also promotes the cause of universal education by making it accessible to all. It provides quality education to students, nurtures their talent and creates leaders for a bright future.